In a world in which switching costs are negligible and customers easily switch between insurance providers, you want to turn your customers into loyal customers. Optimize your customer lifetime value and proactively target your marketing and retention efforts to the customers that are most likely to churn. Connect these insights to your call center dashboard to proactively make them a personalized offer, send them a gift to increase the engagement with your brand or personalize your mailings. On the other side, focus on the customers that are least likely to churn and transform them in true fans of your brand.
DISCOVER WHICH CUSTOMERS ARE LIKELY TO CHURN
This solution provide insights in wich customers in your portfolio are likely to churn in a given timeframe. Taking into account the customer lifetime value this will give you all the information you need to decide which customers need some extra attention. Since keeping your customers is less expensive then aquiring new ones.
TURN YOUR CUSTOMERS INTO FANS
Prevent customers with high expected customer lifetime value leaving your brand by proactively targeting them with a unique offer or give them something extra. Turn your customers into fans.
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