Content optimization

Every consumer is unique, has different needs and thus requires an individual approach. It is important that the consumer feels understood and has a consistent experience over all touchpoints. This solution empowers you to deeply understand your customer's needs and behavior, predict the most relevant products in your assortment based on your customer's taste and determine the best time to communicate these recommendations through the most effective channel.

Taste

Predicts which products match best with individual customer needs

Business results

  • Up to 99% increase in conversion rates­ on recommended products
  • Reduced marketing costs
  • More loyal customers

Consumer results

  • *Relevant* recommendations Relevant­ recommendations
  • Increased *customer satisfaction* Increased customer satisfaction

A PERSONALIZED WEBSITE EXPERIENCE­

A unique and personalized website experience for everyone

DYNAMIC LANDINGSPAGE
You will only get one chance to make a first impression and catch the attention of your visitors. Create appealing and personalized landing pages to increase click-through- and conversion rates.

CONTINUOUS LEARNING
By every click the consumer makes, you'll get better insight in the needs of the individual. Our algorithms closely monitor the behavior of your customers and continuously optimizes the content shown in order to stay relevant over time.

PRODUCT RECOMMENDATIONS

Surprising, unique and relevant offers

INCREASE UP- AND CROSSSELLING
By offering a personalized website experience you will increase cross and upselling by showing highly relevant and personalized recommendations. The offers are carefully selected for the individual, based on needs and behavior in contrast to generic recommendations.

OPTIMIZE YOUR BUSINESS KPI'S
Be in control of business results. Recommendations are not simply based on the likelihood that a customer will convert on a certain offer, but optimized according to your most important business goals and KPIs. 

E-MAIL MARKETING

A perfectly timed and personalized offfer

INCREASE CTR AND CONVERSION RATES
Forget about generic mailing campaigns. Send every customer a unique and personalized e-mail. Select the most relevant content based on individual needs and behavior. Experience a rise in CTR and conversion rates. 

PERFECT TIMING
Timing is everything. Sending an offer at the right time will increase the probability that the customer will convert on the proposed offer. Schedule your mailings based on individual buying patterns at moments with the highest predicted conversion rate.

LESS IS MORE
Quantity doesn't convert, relevance does! By efficient targeting of your e-mail campaigns and matching the content to individual needs you will see that the quantity of your e-mails sent will drop, while conversion increases.

CUSTOMER-SERVICE­

Instant insights in best matching offers

A PERSONAL TOUCH 
'Is the offer in your latest mailing still available?' A question that is hard to answer for customer service if everyone receives different offers in their mailbox. Provide your customer service agents with instant insight in the recommendations the consumer receives over a variety of channels and empower them to easily access information about the customers taste. Give the conversations a personal touch!


 

SMART MIRRORS­

Guide your consumers in their offline journey

REAL-TIME RECOMMENDATIONS
Guide your customers through their buying process with intelligent in-store experiences. Provide personalized recommendations based on image recognition techniques and the intelligence you gathered via e-commerce channels.

OFFLINE AND ONLINE INTEGRATION
Leverage consumer data from the online environment in your physical stores and vica-versa to create a consistent customer journey and become a true omni-channel retailer. 

Interested in this solution?

Get in contact with our Business Development & Solution Expert

foto van NAAM

Shahin rasti­
business development & solution expert

I'm looking forward to brainstorm about the possibilities of Content Optimization in your organization. Don't hesitate to get in touch!

Ask Shahin