strategic Dynamic pricing

Competition in the e-commerce market is fierce. Comparison websites make it easy for the consumer to compare the offers of different retailers and select the one that best matches their individual needs. This solution enables you to optimize revenue and margins by optimizing your position on comparison websites and make your consumers a competitive offer. We predict your position versus competitors and take other factors like availability, ratings and delivery times into account. Determine product prices with maximized revenue given a positive margin.

market position

Predicts your market position versus your competitors

Business results

  • Increase revenue­ up to 23%
  • Increase margins­ up to 4%
  • Better insight­ in expected sales

Consumer results

  • Always *competitive offers* Always competitive offers

Optimize your position on comparison websites

Dynamically outsmart competition

OPTIMIZE YOUR MARKET POSITION
Obtaining the optimal position on comparison websites is of high importance, since competition is fierce. We predict your market position for every price point and optimize your pricing in order to optimize your business goals.

PRICE-SENSITIVITY
Consumers react differently to price changes for different products, so a number one position is not always necessary. Insights in the price-elasticity for every product enables you to adjust prices just as much as needed. Set the perfect price, take into account business KPI’s and optimize your market position.

DELIVERY TIME, AVAILABILITY AND REVIEWS
Price is clearly important to customers, but there are more factors of importance. Think of delivery time, availability and reviews that influence their decisions. This solution takes these factors into account and optimizes your market position according to your business goals.

 

                    PREDICT DEMAND
                    Prevent your webshop from being neglected because                      of out-of-stocks. Based on the optimal price-point for                        each selected product, demand can be predicted                             accordingly. Avoid surprises at your distribution                                  centers and keep your customers satisfied. 

interested in this solution?

Get in contact with our Retail Expert and Data Translator

foto van NAAM

tom van der woude­
retail expert & data translator

I'm looking forward to brainstorm about the possibilities of Strategic Dynamic Pricing in your organization. Don't hesitate to get in touch!

Ask Tom